Entrepreneurship – or entrepreneurial action – includes both identifying innovative business opportunities and their commercial exploitation. It is a creative and commercial activity that concerns both existing businesses and start-ups.
Innovation & Technology Entrepreneurship (5 ECTS) Innovation processes, open innovation and business models are discussed in a first part. A second part addresses technological innovation and its adaptation and diffusion. The protection of intellectual property is another core theme discussed in this module.
Venture Planning (5 ECTS) This module teaches the objectives, structure, and the most important components of a business plan.
Project Ventures in Action I (5 ECTS) Module over 2 semesters. Students start a real business with the objective of achieving revenues and maybe profits within the class timeframe. The project allows an innovative business idea to be transformed into a real operating business.
Project Innovation Discovery & Technology Transfer (3 ECTS) Students write a conceptual paper about new technologies, their potential for development and spectrum of possible application. The main goals are getting in touch with unknown technologies, interviewing experts and companies, researching fields of application, and presenting the outcome to the class (knowledge transfer).
Entrepreneurial Finance (5 ECTS) The financial and tax challenges facing companies from start-up and growth-funding to all aspects surrounding the financing of a business succession are discussed. In addition, Emphasis is placed on company valuation for young and fast-growing enterprises.
International Entrepreneurship (5 ECTS) In addition to the theoretical aspects of market entry strategies or ways of internationalizing SMEs, this course also covers actionable methods to successfully work in an international environment, addressing both organizational and cultural aspects.
Project Discovering New Markets (5 ECTS) Students participate in an exchange program at a foreign university with a close link to entrepreneurship. The objectives of the study trip are to strengthen reflection on the intercultural challenges related to international business activities and to learn more about entrepreneurial behavior in ecosystems different from Switzerland.
Project International Case Study (3 ECTS) Like othermarketing communication skills, learning how to write a case study takes time. Students contact an international SME, write a case study, produce a clip and present the case study with the entrepreneur/company.
Project Ventures in Action II (2 ECTS) Students start a real business with the objective of achieving revenues and maybe profits within the class timeframe. The project allows an innovative business idea to be transformed into a real operating business.
Growth Management (5 ECTS) This module is devoted to the fundamental strategic and operative issues in transforming a young enterprise into a growing one. Not only will the opportunities be discussed, but also the problems arising with the rapid and oftentimes chaotic growth of an emerging company.
Master Thesis (15 ECTS) The main objective of this individual work is to prove the necessary knowledge, know-how, competencies, and analytical and methodical rigor of the field of Entrepreneurship in order to be able to analyze and solve a practical problem or answer a scientific question.
The bilingual Master allowed me to build connections with local companies and discover out about innovative startups. The most valuable part is the study trip in the 2nd silicon valley: Boston. Great exchange of knowledge with local students and entrepreneurs from any incubators and accelerators. I learnt about swissnex Boston, where I spent a 6-months internship while writing my Master thesis. I learnt to think big and after my diploma I joined an early-stage (and successful) startup in Zürich.
Francesca Cerza, Director of Sales Development at Avrios, Zürich (volée 2013).
My specialisation in Entrepreneurship has been nothing but the perfect choice for me. The staff at Fribourg have created a vibrant and forward thinking working atmosphere. And that is the one thing that I enjoyed the most. Entrepreneurship is one of the most relevant disciplines for someone looking to work in the very trendy fields of digitisation and innovation. Generally, the profile of an intrapreneur is very sought after by many large corporates today, as they are struggling to transform their business into the digital age. This specialisation will give you the skills and knowledge you need, to become exactly that.
Pascal Gurtner, Senior Innovation Manager at Helvetia Versicherungen (volée 2016).
Why choose this major?
"Employees with an entrepreneurial mindset are highly sought after in a complex and constantly changing working environment. Successful entrepreneurship, in small and medium-sized enterprises, leading international companies or public-sector organisations, is closely linked to the ability to tackle changes in the business’s environment in innovative and flexible ways. These skills are developed through the Entrepreneurship major. You will develop analytical and creative skills and learn to take the necessary risks to become an entrepreneur."
Raphaël Gaudart, Head of the major
In this major, students learn to:
Recognise opportunities and implement practical projects
Generate value from innovations and trends
Assess and manage the financial inflows and outflows of a start-up and a growing business
Keep up to date with the latest technological innovations and their impact on the national and international market
Take the interdisciplinary nature of entrepreneurship into account and promote the added value of the various parties involved
Understand the operating principles and strategy of a growing SME, taking intellectual property and branding into account alongside other factors
Analyse and develop business models by applying the lean concept.
This major is highly international in its approach. Access to an international network and good multicultural skills are a key asset for young graduates.
The Entrepreneurship major offers:
Classes taught in English
A team of international professors
Possibility of gaining a dual degree with Swinburne University (Australia)
Close cooperation with HEC Montréal (Canada), the University of Liechtenstein, Worcester Polytechnical Institute (USA), the University of Lorraine (France), the University of Quebec at 3 Rivières (Canada), Tecnologico de Monterrey in Mexico (Mexique) and Swissnex Boston, New-York and San Francisco (USA)
A trip to discover a new market as a "student consultant" for one to three weeks each year, in Boston, Mexico or Asia
The possibility of completing your Master’s thesis in a foreign university.
Applications for the academic year 2020 are closed.
Raphaël Gaudart Head of the major School of Management – HEG-FR Chemin du Musée 4 1700 Fribourg + 41 26 429 63 47 heg-master(at)hefr.ch